Welcome Guest Blogger Betina Krahn!
Reinventing Yourself
Okay, it’s spring and time for new growth and all of the stuff that renews hope in us females of the species. Hope springs eternal. And if you’re a writer these days, you can use all of the HOPE you can get.
It’s a tough world out there: book chains going bankrupt, new scams schemes afoot for Print-On-Demand monopolies, and advances and royalties the same as they were 25 years ago. Some forms of romance— the gothic, chick lit, the big, lush 500 page historical— seemed as dead as last week’s mackerel. But as my friend Thea Devine says, there will always be room for a well-crafted story and for the writer who can tell it.
Case in point: ten years ago (a whale’s age in publishing) I was at the Emerald City Writer’s Conference in Seattle, where a number of the writers were holding a wake for paranormal romance. There had been a few ghost stories, a werewolf or two, some magic stories, and a handful of vampires. . . the pundits of publishing pronounced paranormal done. Finished. Dead. They didn’t want to see no more stinkin’ vampires. Brilliant writers with solid sales couldn’t get past the door with a paranormal project.
Four years later, things had done an about-face and it was suddenly all paranormal, all the time.
Werewolves blossomed into a whole ecosphere of “were” animals. . . magic grew from witches to time traveling aliens to demon hunters. . . and the vampire lore (thought to be totally mined-out) was reinvented and re-imagined by several authors who went on to craft bestselling series that broke all publishing molds!
The best part is: the writers who punched up the big concepts and blew the lid off publishing’s almighty “numbers” were writers that had already been around, quietly working and honing their craft in more traditional romance venues. They re-invented themselves and in so doing reinvented their genres and expanded the whole market.
So what does it take to re-invent yourself as a writer? I’m in the midst of the process myself, just now, and I can tell you reinventing yourself as a writer isn’t much different from reinventing yourself as a widow, divorcee, or mid-life career changer. It takes imagination and effort. And patience. And help.
Outlook: First, you need to change the way you see yourself and your possibilities. Climb out of your mental pigeonhole as a “historical” or “chick lit” or “traditional romance” or “rambling epic” writer and begin to think of yourself simply as someone with great stories to tell. You can’t allow yourself to become a prisoner of your past; the old days and the old successes (or non-successes) are gone. You’re in a different decade, a different society, and a different place in life. You can be and write what you want to be and write. Other people live their dreams; you can too.
Stoke your Imagination: Get out there in the world and immerse yourself in ideas and images and stories that spur your imagination and make you say “Wow, I wish I had thought of that.” Read all kinds of books; new authors, new sub-genres, new themes. . . even things you didn’t like before. As your life changes, your tastes change. Subjects and writing styles that didn’t appeal to you at all may become your new favorites. This doesn’t apply to just writing. Try changing something about your life: your way of dressing, walking, eating, or exercising. Go new places, learn new skills, try new hobbies, meet new people.
Expand your Experience: Shake things up. If you’re long-term married, make a single friend or two. If you’re childless, make friends with people who have them and learn something about their POV. If you’re a lifelong suburban dweller, spend time downtown; watch people and get to know the locals. . . merchants, city or county officials, police officers. If you’ve always hated exercise (join the club) then join a club and take advantage of the “personal trainer” service. Try yoga or pilates, join a city-league volleyball team, or sign up for continuing-ed courses in something you do with your hands. Volunteer in a hospital, school, or social program that addresses a problem you’re concerned about. Get outside in the air and nature and let it have an impact on you.
Quit Censoring Yourself: Allow your brain and creative juices free rein. Purge “this will never work” from your vocabulary and your brain. Write down everything that comes to you. Make morning pages (Julia Cameron, bless you!) a habit during this transition. Free-writing two or three pages each morning will help you personally as well as professionally. Keep a journal of thoughts, words, images, and ideas that excite or intrigue you, and write a note to yourself about why each appeals to you so. Write that scene, that bit of dialogue, setting, or storyline that’s budding in your head. Give yourself some time to experiment with interesting openings and love scenes and arguments and funny bits. Which ones speak to you? Which make you feel intrigued and alive and creative? Which ones do you want to explore further?
Recruit Support: As you’re growing a new you, you’ll need help, support, affirmation, and some professional/career guidance. You may need to try a critique group, a critique buddy, or a new writing group aimed at the kind of writing you’re interested in exploring. You may need to talk frankly with your agent. . . perhaps even find new representation, if you can’t agree on the direction you find yourself moving. Quit worrying about what “readers” or your mother or the girls in your RWA chapter will think of the new you. Let go of the old ideas of who you are and what you’re like. You’re becoming something new and different. . . something even better.
Take Action: Explore ways to introduce the new you to the publishing world and to your readers and fellow writers. Plan a new web site, make up a new card or promo piece, make up a pseudonym. . . have new promo photos done. . . play with the possibilities. . . find something that resonates with you and reaches into your heart. Developing something concrete will give you a chance to see if this is really the direction you want your writing and your career to go. As you sit looking at your new web page or ad, you’ll know if it feels right to you.
That’s as far as I’ve gotten, folks. That’s where I am right now; the messy trying-it-on and trying-it-out and still-looking phase. I’m branching out with two Blazes, one historical, one contemporary. . . writing hotter than I ever have. I’m also trying non-fiction and romantic-adventure with a paranormal twist. Oh, and I’ve got some women’s fiction in the works. It feels really good to try new things and take pleasure in writing again.
What do you think? Am I on the right track? Have you done some re-inventing yourself? Have you got suggestions or experiences to relate? And thanks, Karen, Samantha, et all, at Cigars for inviting me to blog with you today! You guys are great!




















Betina, welcome!
What a wonderful blog, and welcome to being a Blaze Babe as well! Very exciting. I think you are completely on the right track, and your amazing track record is proof! And congrats on the Rita final!
This blog really spoke to me, and I bet it's speaking to a lot of writers. It's so great to have this longterm perspective that you're sharing -- I've relied on that from veteran writers I've known, and it's what's gotten me through some hard times even though I've only been writing for 5 years. But even in that time, I've had to reinvent myself (within Blaze, moving away from darker, more suspense oriented Blazes to lighter, more adventurous books), and outside of Blaze, from writing ST romance to what I hope someday will be a mystery writing career (I haven't said this out loud much, but I just turned in a ms to my editor for my first real mystery, and so far so good..). For me, what I had to realize, after three failed attempts at writing ST romance, was that for me, mainstream writing was not going to be in romance -- romance for me is category, but mainstream writing was taking me elsewhere, to mystery writing, and we'll see how that works out. One thing is also for sure: reinventing yourself takes work. And it takes faith.
I just want to mention that I also sought help and support by hiring an independent editor to help me with my mystery -- an editor can give you response/feedback that crit groups just can't and while I think there are biases against doing this in the industry, I think it's silly. It's a bigger problem if you stubbornly refuse to ask for help, and never make it where you need to go.
The thing I've learned from all of you in this business for a long time, and being successful, is that there are big ups and downs, and you learn to keep on going, but also that you have to be willing to change and adjust if you want a longterm writing career. Being flexible.
Also, happy to see you are friends with Thea! I don't know her, not personally, but I'm in a Blaze anthology with her this Summer, and was thrilled :)
Sam
Sam, I'm delighted to be
Sam, I'm delighted to be here and to hear that the topic of re-inventing is relevant for you, too.
It's interesting that you went to an independent editor. I hadn't thought of doing that, but I do think it might be helpful. Sometimes your professional partners(read: agent and editor) have a dyed-in-the-wool view of your writing and your potential and it colors how they view any attempt to break out into a new area. An independent editor can give you a professional-but-objective opinion. Personally, I know of a couple of famous editors who are doing this on the side and would probably be very helpful.
And yes, Thea and I have been friends for (gulp) 20 years! We've seen each other through ups and downs and she's been very inspirational to me as I try new things. You need good writing friends in this business. You just have to be careful about who those friends are.
Absolutely
Friends are the gold -- I've found such good ones, I've been very fortunate, though it took a little while, and some scrapes and bumps and wrong turns before you find people you can trust.
The indy editor is a great thing, I have to say. Mine was recommended by my agent, and I went into the situation apprehensively, which I think is not a bad thing (I am not given to just accepting what anyone tells me, which is both a blessing and a curse, as Monk would say...), but I think you get into a process after you sell of working with editorial feedback, and when you're making a change, you still need that feedback, but you can't of course ask your other editors to work with you on books that are not theirs -- so this has been a very wise investment. It's expensive, and means no San Francisco for me, LOL, but it's a good trade, I believe. I'm very glad I did it.
Sam
Inspiring post!
Thanks, Betina! This is useful not just for writers who want to reinvent themselves, but for those of us who are just starting as writers. The suggestions for expanding experience and getting "out there" are so relevant; just a new bit of wiring in the brain can really bring depth to a character or story. As for friends and support...I hear getting "the call" is a pretty big rush, but it's going to have to be a monster wave to beat the friendships I've made with fellow writers. I hope to have the chance to compare them some day! ;)
I have done some reinventing, and my experience is that you often don't know you're doing it, or how you're going to survive it, until you're through it. I think having some tried and true anchors - friends, journal, other creative outlets, spirituality - really helps, especially when it comes time to look back and assess.
Good luck with the new you!
Life and writing. . . amazingly similar
Booklover, You're so right. Getting out there and expanding or revitalizing your perceptions is valuable whatever stage your career is in. Isn't it interesting how life and writing intertwine. There are times in life that we need rejuvenation of our outlooks, our relationships, and our spirituality. But most of us don't take the time to think about it or have so many demands on us (family, job, relationships) that we feel seeking change of any kind would be disastrous. Oddly, it's usually avoiding change, trying to keep everything the same that usually does us in.
Growth requires change and as you suggested, it's sometimes painful. The tried and true anchors of family and good friends and helpful spirituality are big helps. If only more people had them!
Welcome, Betina
Excellent advice, Betina. I'll be printing this post out and refering to it.
I also read your article in the RWR about The Book of True Desires in its first form (The Book of Forever Young, I believe), the sexy title, the snakes, etc, and I cannot tell you how often, when things aren't working and I'm feeling like I'm forcing them, I think about that article and try to let go. I love the idea of the hero being an arrogant butler!
Thanks for the post!
Thanks, Jeannie!
It's good to hear that my experience is helpful. . . to somebody! lol. Part of what we have to learn as we mature in life and in the writing life is letting go. Over the course of a publishing career, editors come and go, agents ditto, and publishers--pffft-- they're here and gone. We've lost at least six or eight whole publishers and countless "lines" during my career. If you get too attached to one editor, publisher, or type of storyline, you'll eventually find yourself out of touch and out of opportunities.
That's not to say that there aren't themes and ideas and styles we carry with us throughout our careers. It's just that those themes and ideas and styles have to change slightly as times change. So we adapt. And we writers are good at that, right?
And yeah, I love the idea of seducing a rigid British butler. And when I was at Buckingham Palace in London. . . those guards who ignore everything but duty. . . were such a temptation. Heh, heh.
:)
Hi Betina!
Betina, what a wonderful post! I'm going to be a little obnoxious here and gush...I've been a huge fan of your books for years! I love your writing style, love your characters, love your stories. I know that when I pick up a Betina Krahn book, I'm not going to be disappointed. I felt like a proud mama when you accepted your RITA last year. Very, very cool. I was so thrilled to hear you were writing for Blaze!
I think your message is such an important one, and you're right when you say it's not just for writers. I'd always envisioned myself first and foremost as an historical author, but as I entered writing contests and began finaling and winning, there was one editor who consistently liked my writing style but, unfortunately, she didn't acquire historicals (at least, not back then ). So I had to make a decision; did I want to keep pursuing historicals, or maybe take a chance and try something completely different i.e., sexy contemporaries? It wasn't an easy transition, but it's one I haven't regretted for a second!
Thank you so much for spending time with us today!
Same boat, Sister!
Karen! Isn't it interesting how we get funneled into decisions by chance meetings and circumstances? A chance meeting with Brenda Chin at RWA last summer was what brought me to Blaze and set me on a rather unexpected path. I had absolutely considered myself just a historical writer-- mostly because I had tried one or two contemporaries back at the beginning and didn't get any encouragement from editors or my agent. But I've felt my voice changing over time, edging more toward a contemporary sound. I think I'm finally ready to step out into this new venue.
It's so interesting doing stories in a different format and with a more intense focus. And I'm finding it very liberating and kinda fun to write all sexy and luscious again!
Oooooh, and feel free to gush! As you must know, it's manna for a writer's soul!
:)
Thanks, Betina!
Hi, Betina! Great to see you with the Cigars! I enjoyed your post today, and I think it applies a bit whether or not you're a writer--being open to growing and learning keeps us vital as people, I think. Thank you for the excellent reminders!
And I'm thrilled to see that you've got some Blazes coming up--it's one of my favorite category lines. I'll be looking forward to your titles there!
Awesome blog
Betina, fantastic blog! I'm struck by what great advice this is not only for writing, but for life in general. It's important to stay out of a rut and leave our comfort zones no matter how much we don't want to. :-)
Hey Carla!
So good to see you here! You know, that's one of the things that RWA chapter meetings do for me-- yank me out of my comfort zone and make me open my self to new influences and new ways of thinking. And you know, I've just realized lately that even things that were once the new and different can quickly become the "new rut"! So I guess it's a lifetime job, huh?
Reinvention
What a great topic, and so pertinent, too! Many of us are taking looks at what we want to be when we grow up, again and again. Quite a few long-term writers are momentarily stepping back and reassessing goals, etc.
However, if the writer is "branded" well, and that's what they used to recommend, and maybe still do, escaping the brand is not easy. It takes terrific effort. On one hand, there's maintenance of career, and the other hand, it's expanding horizons. Does that mean a new name, a new PR campaign, website, etc.? All those answers take a huge amount of thinking, which means writing time. Then, if the writer is contracted, does that mean they still have to meet deadlines and promotion of those books at the same time? Reinvention is a real energy/time eater, but something all writers look at in one time or another. Sometimes there is a payoff, or not, and sometimes the payoff is just the self-knowledge that you've accomplished the change you wanted, even if it is temporary and you only wanted the journey.
Reinvention is a really good topic, Betina. Really enjoyed the post.
Worth the effort
Cait, how good to see you here.
I think it's a safe bet that writers don't bother trying to re-invent ourselves unless they really think it's necessary. Otherwise, the soul-searching, the time and energy involved would be just too stiff a price to pay. If you're well branded, the question becomes: "How well is your brand doing at the retail counters?" If you're selling well and enjoying writing a certain kind of story-- then hang in there. But if you come to a different place in life where the storyline just isn't working for you or you feel you need to stretch and try new things. . . or if the readership is slipping. . . you have to decide whether something major like a reinvention is required.
Interestingly, even well-published, best-selling authors feel the need to stretch at times and have trouble breaking outside the confines of their success. Publishers don't like it when their authors "tamper" with a winning formula. A number of well known authors have had to really fight for the chance to do something different or to go to other houses to do a project a bit outside their previous success. But they do it because they know that to keep doing the same thing again and again doesn't allow you room to grow and develop. In other words, it's worth the risk.