Karen Foley
Lynn Raye Harris
Ellen Hartman
Diana Holquist
Samantha Hunter
Shirley Jump
Dee Tenorio
Jeannie Watt
Welcome Guest Author JoAnn Ross!
I’ve always been a sucker for a man in uniform, going back to childhood. When I was growing up, nearly every male I knew got drafted into the military. Even Elvis didn’t get a pass. After going through Army boot camp, he was sent to Germany, where he met a teenage Priscilla, and well, we all know how that turned out.
My home town is an isolated ranching/timber community in the Cascade Mountains near the Oregon/California border. Since there were only two of us girls out there in the country with bunches of boys, I was more likely to be playing cowboy or war than dolls.
One summer morning, when I showed up decked out in my cowboy hat, some of the boys decided to play sailor. They insisted I couldn’t play with them because I had the wrong hat. I went crying home to my dad, who went into a closet and retrieved his white Navy “Dixie cup” hat. I raced back and announced that – ha! -- I was now ready for duty. At which point, they immediately decided to play soldier. And guess what. . . again, I had the wrong hat.
But by now I’d figured out they were just trying to keep a girl from playing with them. This time I ran to the house behind ours. Where my uncle, an Army recruiter who’d served in WII and Korea, offered up his hat. The boys, realizing when they were outmatched, caved in and let me play. Better yet, my side won.
After I sold my High Risk series to NAL, my agent, editor, and I did our own three-person focus group study at the Barnes and Noble flagship store in Manhattan, checking out every book shelved in romance and mystery. Although we admired the hunky bare-chested covers that appeared on historical and paranormal romances, at no time did we think of them as a possibility for my books.
We knew we didn’t want the running woman, or running couple because, while it did signify romantic suspense, it had been so overdone. (Including on one of my previous books.) What we needed were covers that managed to convey suspense while still attracting romance readers.
Some we found were spooky and ominous, with a woman standing in a window, or in a doorway, which were evocative of old gothic novels. (They practically screamed, “Do Not Go Down Those Stairs!) Which, while wonderful, didn’t capture the action my Special Ops guys would be getting involved in.
Others focused on landscape. But with a twist -- placing jagged shards of icicles in the picture gave a chilling, dangerous feel. Or dark clouds looming toward a farmhouse suggested an oncoming storm. Nights, with moons casting spooky shadows, also proved popular. Several had ghostly couples in an embrace hovering over a landscape scene. But there were already a lot of those, and our mission was to project a year into the future.
All those screaming women weren’t what we were looking for, either. Because, as I told everyone at NAL when I pitched my series to them, my books have always been all about the guys.
After a couple hours, we went across the street to an Irish pub, ordered some drinks, began comparing notes, and came up with some ideas for my editor to pass on to the art department.
Fast forward a few months. My editor e-mails me the cover art for Freefall and tells me that she’s biting her nails, dying to know what I think.
I open the file. And stunned, quickly shut it.
I take a deep breath, open it again, and view Navy SEAL Zach Tremayne’s headless bare chest. Whoa! This is so not what we sent the art department!
By now I’m on the verge of hyperventilating. So, I take a few deep breaths. I peek again. Now that I’m not so shocked, I’m thinking, well, after all, I did tell them my books were all about the guys.

Welcome JoAnn!
What a fantastic story! You always have great ones to share. :) I love the "girl of many hats" and I also love that the adult men in your life were so willing to help you contend with the boys. :)
The covers, well, that goes without saying. ;) Major Yum. (or Lieutenant Yum?)
Anyway, I was curious about you checking out book art for your covers -- is that usual? I'm curious about how the book art works for single title, since for Harlequin, we just have to keep our fingers crossed and hope, but it sounds like you have a lot of input? Is that something writers should know to get in a contract upfront, or is it an unusual thing?
Very happy to have you here today. :)
Sam
Sam, I'm very happy to be
Sam, I'm very happy to be here to celebrate Breakpoint's release day with you! Thanks for inviting me! And yes, I was lucky to have a lot of adults with hats. LOL
As for the covers, I don't know any author who can get total approval into their contracts. I have had times, back when they did more photo covers from paintings, when my editor would send me preliminary black and white sketches from the artist and I'd get to tweak them. Most of the time, in single title, I've had input on what I thought would work or not work.
I don't do the old art sheets like I did for HQ (and boy, do I know that crossing the fingers and hoping thing!), but I do find various covers on Amazon that appeal to me for one reason or another, then put them all together in a file, with comments on why I think something worked. And how it applies to the books. Which they occasionally listen to. And sometimes not. *smile*
The High Risk books were a challenge because we weren't just looking for ONE cover. But at least three. Maybe more. So, we all wanted the look to be consistent. And I have to admit I was hugely pleased when the hunk covers turned out to be so popular. Though I like to think it was also the guys themselves readers took to. :)
I love that idea
Of finding cover art that you like and using it to make suggestions. I have taken to adding links and graphics into my art sheet, or trying to use celebrities as examples. With Hard to Resist, for instance, I told them to "think about the singer Pink" for the heroine, and that probably gave them everything they needed... and they got it right (though I wish I had included the tramp stamp in the book, LOL).
I wonder why it is that cover approval is so hard to get, at least for more famous authors? I mean, it would seem like a natural kind of author goodie.
I heartily approve of yours. ;)
Sam
Hi JoAnn!
Welcome to Cigars.
I LOVE the covers.
I'm always shocked by my covers. And my titles. But in the end, I bow to the wisdom of the art/marketing departments. What seems to be important is that they capture the writer's voice. And if your voice is about the man, well, I'd say they nailed it.
Hi Diana, It's always a
Hi Diana,
It's always a pleasure to be here!
And yep. My books are always about the guys. (Going back to when I wrote two entirely male pov romances for NAL in the mid '80s.) So, I agree, they definitely nailed that aspect of the books! I'm still not sure they show suspense, but decided readers will realize that the dogtags are shorthand for a military RS.
I also agree that marketing and writing are two entirely different things. So, just as I would never let the fabulous guys in marketing tell me how to write a book, I can't really expect them to let me tell them how to market it. Though sometimes, admittedly, I do just have to give my opinion. But that partly comes from being a bossy eldest sister. LOL
JoAnn--you do have my
JoAnn--you do have my sympathies. I grew up with brothers in an "all boy" neighborhood, but not only did Dad have the hats, he had wooden rifles which were actual military training weapons w/o working parts--but they looked REAL cool. If the boys wanted to use them, they had to let me in the games.
Personally, I think Breakpoint is an absolutely gorgeous cover--love the placement and style of the font and the colors (yeah, like that's what really caught my eye?) but I have to admit, a beautifully fit, sexy guy on the cover will grab my attention every time!
Congrats!
Hi JoAnn!
I LOVE those covers!! And I too love a man in uniform. Any uniform, LOL.
Shirley
New York Times and USA Today Bestselling Author
In Stores Now: DOORSTEP DADDY
www.shirleyjump.com
THE WELL, coming in September
www.ajwhitten.com
I'm with you. Gotta love a
I'm with you. Gotta love a man in uniform. And out of it. :)
So, we're definitely getting votes for the hunk covers. As I said, it'll be interesting to see what NAL comes up with for the new book. We were talking more landscape, but maybe they'll do a combo and show a hottie sitting in a adirondack chair. LOL
Hi, JoAnn! The cover is
Hi, JoAnn! The cover is gorgeous--I'm planning to treat myself to Breakpoint when I finish work today. It does say romance beautifully...maybe doesn't say suspense as strongly? But your books are all about the guys, so it makes sense to focus on yum. Er--on him.
Eileen Wilks
Eileen, Thanks so much.
Eileen, Thanks so much. LOL about the focus being on yum! Thanks so much for taking Dallas home with you. And it means a lot to me that you're going to read his story.
xo
What?
I got a little distracted by those gorgeous covers ;) Wowzers! I do enjoy seeing a man in (and out of) uniform! Congrats on your latest! Is this the conclusion of the series?
No, there's still one more.
No, there's still one more. Sexy Cajun Seal Sax Douchett (who was Quinn McKade's sniper spotter) has gone home to the bayou just as someone begins killing off people from the "Most Likely To" former h.s. yearbook lists. Former bad boy Sax was voted the most likely to become a rock star. And the most likely to miss his 10th year reunion because he was in prison. LOL.
The title was going to be Ricochet, but we're now in the process of changing it. But it'll be out next July.
JoAnn :)
Excellent!
Thanks, JoAnn! That sounds terrific! And Sax sounds like a delicious bad-boy kind of hero! July, huh? *making a note on the calendar*
I loved your childhood
I loved your childhood story, JoAnn! Cute picture, too. Your blog here and at Book Addiction have been very interesting.
I am also a sucker for a man in uniform. Of course, after looking at your covers, a man OUT of his uniform is pretty doggone nice, too! ;-)
Congrats on the new release!
Thanks Cheryl. And you're
Thanks Cheryl. And you're right. Out of uniform is pretty nice, as well. LOL
Thanks on the congrats!
Hi JoAnn!
Great post!
Hi Minna, Thanks!
Hi Minna,
Thanks!
Hello
Hi JoAnn,
Happy Release Day. I love reading about military heroes(fact and fiction) and adore your covers. I like how you get the best of both worlds with a hunky guy and a beautiful landscape on the same cover. Can't wait to pick up "Breakpoint."
Hi Jane, Thanks. I like the
Hi Jane,
Thanks. I like the covers, too. I especially like Breakpoint. Hope you enjoy it!
Covers
The right cover can certainly make a reader (especially for an author that you haven't looked at before) pick the book up and take a look. And, I may be a great-grandmother, but that doesn't mean I don't like the look of a good hunk!
Well, I'm just a
Well, I'm just a grandmother, but I certainly hope that when I get that great in front of it, I still enjoy the look of a good hunk. Otherwise, what's the point of getting up in the morning? LOL
I have loved the covers of
I have loved the covers of all of your High Risk books!
Thanks Estella. I've been
Thanks Estella. I've been pleased with them, too, but Shattered is definitely my fave. Oh, funny thing. . . the heroine in Shattered is a former Army doctor who goes to work for an international medical relief organization. When I got the cover of that showed her on that tropic beach in a filmy white sarong thing that so wasn't in the book (though I did quickly write a couple line dream scene that sorta made it work), my editor said wryly, "I think she's wearing white because she's a medical professional." LOL
Glad it all about the guys!
I am totally glad they took your suggestions to heart and gave the guys a great cover for your superb books. The covers tend to make you look longer, LOL. Sometimes you can judge a book by its cover. Coming from a military family us kids enjoyed "playing" war and being born in the country we had a huge backyard, and it took all day to play sometimes because we could hide. Fortunately my brothers didn't care if we were girls (two brothers, and two sister, which I had) they just were glad we didn't complain about getting dirty. Thanks for all the great books, keep 'em coming.
Rosie Zamot
Rosie -- Thanks for the nice
Rosie -- Thanks for the nice words about my books.
We used to run wild in the country. I can't count the number of times I got in trouble for tearing a three-cornered hole in the butt of my shorts by crawling under barbed wire designed to keep horses and cows in and us out. (Worked for the horses and cows, but not us kids.)
There were a lot of cornfields, which made playing war fun (though not for the farmers, who'd occasionally chase us!) because when it got taller than us, we could hear the other "army" somewhere in the fields but couldn't see them. It really hiked up the anxiety level. Sorta like North By Northwest. But a plane never chased us. LOL
Once a really mean-tempered cornered us and we had to climb up on the top of this tool shed where we spent the entire day until dinner time when our parents noticed we were missing and came looking for us. And rescued us.
Hi JoAnn
Congratulations on your new book. What a funny story about your covers and they are definitely focused on the guys.
>>and they are definitely
>>and they are definitely focused on the guys.
So, you noticed that did you? Good eyes, Maureen! ;)
congrats !!
Nice story Joann !!!
I am also one of the very few people who LOVE your book cover...lol
Covers are very important no matter what. Maybe one won't buy a book solely because of its cover but it certenly influences one's choice.
Thanks Emmanuelle, Yeah,
Thanks Emmanuelle,
Yeah, the votes definitely seem to be coming in for hunk guy. LOL
Covers are so important; I've been lucky to have received some mostly good ones over the years. And a few great ones, as well.
Hi JoAnn--Those covers would
Hi JoAnn--Those covers would make me pick up the book just because. After I tore my eyes off the cover and flipped the book over, I would know for certain it was suspense from the BCC, so I think the art department did an excellent job. Once I pick a book up, there's a pretty good chance I'll buy it. I really like the Breakpoint cover. There's just something about that guy and the way he's standing.
Jeannie, Good point about
Jeannie, Good point about the back cover copy; of course you've got to get readers to pick the book up to read that, but who wouldn't want to have Dallas O'Halloran in their hands? LOL
That's interesting that once you pick up a book you're already partly there on buying it. Thanks for sharing.
We have winners!
Hi everyone! Thanks so much for helping me celebrate Breakpoint’s release day!
I so loved ALL the comments that I just couldn’t choose. Even at random I felt bad about leaving anyone out. So, I’ve decided that everyone who posted will be getting a backlist book of your choice. The list’s on my website at http://www.joannross.com This is also subject to availability, (for instance, I just gave away my last extra copy of The Callahan Brothers with my newsletter yesterday), but I think I have most of the rest.
Just send your post office mailing address to joann@joannross.com and we’ll get your choice out to you. Though it may take about a week; must make up more magnets!
Thanks again.
It was a super fun day and I so appreciate everyone taking the time to share their thoughts!
xo,
JoAnn
JoAnn
This is amazingly generous! Thank you so much, and best of luck with Breakpoint (not that any luck is needed -- quite sure it is flying off the shelf!). :)
Sam
JoAnn--You are a goddess.
JoAnn--You are a goddess. What a wonderful way to celebrate Breakpoint's release!
Jeannie
Wow!
JoAnn,
That is so generous! Thank you for letting us celebrate with you!
Men in Uniform
JoAnn,
I just got this book and the cover is great. It definately caught my attention. A man always looks good with a uniform. (And in this case even without).
Thaaaank you
So generous of you Joann !!!!!
Thank you again!